American Cars 1960-1972 - Every Model Year by Year

The automotive industry underwent great change in the 1960s and the early 1970s. The continuing trend toward market consolidation, the proliferation of sizes and nameplates, and the "need for speed" characterized this period, loosely labeled as the muscle car era. This is an exhaustive reference work to American made cars of model years 1960-1972. Organized by year (and summarizing the market annually), it provides a yearly update on each make's status and production figures, then details all models offered for that year. Model listings include available body styles, base prices, engine and transmission choices, power ratings, standard equipment, major options and their prices, curb weight and dimensions (interior and exterior), paint color choices, changes from the previous year's model, and sales figures. Also given are assembly plant locations and historical overviews of each model nameplate. The book is profusely illustrated with 1,018 photographs.

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When one thinks of cars from the 1960s, the first thing that comes to mind is muscle cars. This unique book covers the muscle cars of that period. It is arranged by year and includes all of the cars that were offered for sale by U.S. automobile manufacturers. For each model year there is an overview of the cars followed by extensive data about each, including production numbers, pricing, specifications and dimensions, standard equipment and major options, paint color choices, running changes from the previous model year, and other information. The information is presented in standardized form so that comparisons can easily be made from one model to another. The small black-and-white pictures of each model are not of much use since they are so small that the detail cannot be seen. Trucks are not included, and neither are those imports such as the Dodge Colt, Plymouth Cricket, Ford Cortina, and the Opels sold by Buick. A two-page index of car models concludes the book. There is no bibliography, but it appears from the authors acknowledgments that much of the information was gleaned from NADAs Used Car Guide, motor magazine, and the NATB Motor Vehicle Identification Manual.
Flory covers an enormous amount of information, and his friendly writing style makes interesting reading. A nice feature is the use of advertising quotes used by the automobile industry, such as «Its the car to arrive in when youve arrived» for the Buick Electra 225 or «Go pert, peppy and proud . . . in a Falcon» for the Ford Falcon or «Sports car action with a luxury look» for the Mercury Marauder. With the interest in trivia, an index of these quotes and the automobiles to which they refer would be extremely valuable. Public libraries will find this a useful reference source.

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